Versuni - RED agencija

For Versuni, we provide ongoing creative, digital, social, event, and PR support across the Philips garment care category. Our work covers communication and activation for steamers, steam generators, and other garment care products. Alongside a consistent digital and social strategy built on modern, lifestyle-driven storytelling, we also deliver experiential events such as KonMari-style workshops for the steam generator. Custom PR activities further strengthen visibility and support the brand’s presence across key channels.

The KonMari workshop with Philips was held as an intimate gathering focused on clothing care and mindful organization. Influencers came together in a warm, relaxed atmosphere to explore everyday routines.

The digital campaign for the new Philips Steamer involved sending the product to influencers, who shared their experiences, highlighting its ease and efficiency in garment care.