Philips - RED agencija

For years, we’ve been collaborating with Philips on a variety of influencer campaigns across multiple product categories. From Avent, steam generators and garment steamers, to grooming tools (OneBlade, OneBlade First Shave, Multigroom), as well as Lumea and OneBlade Intimate.

Our work spans creative concept development, influencer relations, event production, and media communication, including tailored press releases for new product launches. Each project is designed with a unique, out of the boy approach, ensuring that every activation resonates with its target audience and reflects the brand’s innovative spirit.

The Philips Lumea event at the Vidikovac in Maksimir brought together women to celebrate the last day of spring and discover the benefits of the device, embracing the slogan Be Free in Your Own Skin.

The Philips OneBlade digital campaign marks the start of Movember, promoting the importance of preventive testicular check-ups with the message - Protect your crown jewels.

International Men’s Day with Philips Multigroom was celebrated as an intimate gathering for men in a relaxed atmosphere, honoring their day.

The Philips OneBlade Intimate launch took place at Hotel Zonar, where selected well-known Croatian influencers spent two days in an close, engaging experience.