
As part of a digital campaign for Vaseline, the focus was on strengthening the brand’s presence across social media and connecting with a wide, engaged audience. Through carefully selected influencer collaborations, products were distributed to key digital creators, encouraging authentic content and genuine recommendations integrated into everyday routines.
The campaign was designed to increase brand visibility, audience engagement, and relevance in the digital space. Influencer-driven content achieved strong reach and interaction, reinforcing Vaseline’s position as a trusted and recognizable skincare brand. By combining strategic planning, quality content, and effective social media distribution, the campaign successfully connected the brand with consumers in a credible and contemporary way.


